AI monetization and client work
Package AI skills into a scoped offer, practise a client handoff and distinguish teaching examples from evidence.
14 lessons in 5 modules
What you'll practise
- Turn a useful deliverable into an offer with scope and exclusions.
- Prepare creative samples and a client handoff with acceptance criteria.
- Separate observed results, illustrative examples and unsupported income claims.
Before you start
Bring one skill from another track and a sample deliverable you can review. No earnings, client wins or campaign results are promised.
Course syllabus
Module and lesson summaries follow the club curriculum. Open any module to read its outline.
AI UGC ads brands pay for, and the ones they don't
Ten long-running ads: research signals from the Ad Library
You inspect active ads in one niche and country, using a start date more than 60 days ago as a sampling filter. Age and reuse are research signals, not proof of spend, conversions or profit. Record up to ten ads with their dates, hooks, opening frames and offers, noting any gaps in the sample. You leave with observed patterns and one hypothesis to test in an original script. Any example tally is illustrative; your own sheet records what you actually found. Adapt the structure without copying another brand's claims or footage.
Writing the six-shot script a brand will buy
You take one product, your own or the fictional unbranded mug from the written exercise, and write a 20-second script in six shots using the shot list prompt from the library. For this exercise, show the product in the first second, name one problem, include substantiated evidence and ask for one action, under 60 spoken words. Compare the script with your swipe sheet to choose a structure worth testing; shared patterns are not mandatory rules or proof of sales. You leave with an original script ready for an AI creator and a hypothesis about its opening.
One script, three tools: Arcads, Creatify, HeyGen
You render the same six-shot script in Arcads and Creatify, then rebuild shot three in HeyGen and compare lip sync on your own outputs. Record the exact model or mode, all attempts and cost per usable clip. Two usable takes out of five is an illustrative budgeting scenario, not a measured success rate. You add captions in Captions, export at 1080 by 1920, and finish a 20-second ad. Your cost sheet records what each tool actually charged per usable minute, with retry counts and limitations.
Reading Cirka campaign data: observations, gaps and test plans
You read the recorded Cirka campaign spend and reported clicks from the last-30-days snapshot collected on 2 September 2026, keeping the separate 90-day report distinct. Creative identities and signup attribution are unavailable, so CPC cannot establish which hook acquired customers or made a profit. An explicitly illustrative brief and signup-cost exercise teach the calculations without attributing invented results to the founder. You finish with a creative-readiness scorecard and a measurement plan that distinguishes observation from causation and allows an inconclusive result.
An AI persona that earns without your face
Building the persona: one face, one voice, one sheet
You write a one-page persona sheet: name, age, city, what they do all day, three things they would never say. Then you generate a set of twelve reference images of the same face across angles and lighting, and record a fixed voice in HeyGen so every video sounds like the same person. You also read the disclosure rules that apply, Meta's ad standards and, in Norway, the consumer authority's marking rules, and write your line into the sheet. The face that changes every video is the mistake that gets a persona ignored, then flagged.
A release schedule the persona keeps without you
The founder's AI Spotify artist reached roughly 50,000 monthly listeners at its peak. That documented milestone does not establish revenue, a later decline or its cause. Use it as context for building a release workflow, not an earnings forecast. Plan an illustrative cadence of one song brief a week, a release every second Friday and a short clip per release. Adapt it to your capacity, then track your own results. You leave with four weeks planned and the first release queued.
Batching a week of persona videos
Group the production line by task: write scripts together, queue renders, then review captions and schedule approved videos. Seven videos is an illustrative weekly target; choose a batch size that fits your measured production time and tool limits. You leave with a scheduled batch and a timing sheet showing where the work went. Use those measurements to plan the next batch rather than assuming it will fit in one afternoon.
Pointing the persona at one offer with one link
A persona with nothing to sell is a hobby. You pick one offer: your own product, a client's with permission, or a fictional unbranded mug for the local tracking exercise, and you build one tracked link for it, a Stripe payment link or a UTM-tagged page. The fictional exercise uses example.com and simulated clicks only. Every video the persona posts points at that link and nothing else. You then map the last seven videos to the offer and rewrite the closing line of each. You leave with a persona that has a job, and a spreadsheet that shows clicks and sales per video after a week.
Landing the first three clients: offer, outreach, delivery
Writing an offer a local business says yes to
You write the offer on one page: who it is for, what they get, the price, and what is not included. An illustrative service package is a fixed-scope website followed by optional monthly ads or automation support; this is not a documented founder contract. Set a delivery date you can meet and choose pricing that fits the uncertainty and scope. Use the retainer proposal from the library as a skeleton for one real business. You leave with a proposal whose deliverables, assumptions and exclusions a client can check.
Sending thirty messages with the sample built first
Build a relevant sample before writing the message: a rough homepage or a short UGC concept, within a time budget you set. Draft a four-line message in the business's language explaining the sample. Thirty contacts over a week is an illustrative planning target, not a documented founder campaign or a requirement to send unsuitable outreach. Log appropriate outreach and follow-ups in the tracker and measure your own replies. There is no promised response rate. You leave with a sample, message and a record that can guide the next batch.
Delivering, invoicing and asking for the next one
You run the delivery from the proposal's scope line by line: a shared checklist the client can see, one short update every Friday, and a handover page that explains how to change things without you. Nothing outside the scope gets built for free; it goes on a list for the retainer. You send the invoice from Stripe Invoicing, from a registered business, on the day of handover, and you ask for the next job in the same message. You finish with a delivery checklist you reuse on client two and three.
Capture and direct your own digital double
Capture, consent and approve your face and voice clone
Prepare your own face and voice samples, follow documented provider consent steps, and score a private calibration take. An offline capture-and-review route needs no upload or subscription.
Direct personal delivery, longer lessons and localisation
Turn a self-clone calibration into a chaptered teaching script and a reviewed translation. Includes performance direction, pronunciation checks, disclosure placement and a revocation ledger.
Affiliate readiness without invented promises
Verify programme terms, attribution and disclosure
Build an evidence sheet for a real affiliate offer before recommending it. Practise attribution and refund accounting on synthetic rows; the club's operational programme remains unverified.
Keep learning in the club
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