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A week that does more than repeat Monday

A seven-post plan with a different job for each post.

By The Leverage Club. Sources checked .

Free to read, no account needed. Allow 30–40 minutes. Tool access, prices and terms can change; check the linked sources before a run.

What you need

Your website or a supplied fact sheet, an audience, and the action you want a reader to take. You can inspect Cirka's public example weeks without generating anything.

Inspect Cirka's example weeks

Work through the exercise

  1. Open the example weeks on Cirka's public page. Look at all seven posts as a set before judging individual images. Write down repeated opening words, repeated claims and any changes in the product or offer. Treat the gallery as material to inspect, not proof of sales performance.
  2. Choose your own business and one weekly goal. For a service business it might be qualified enquiries; for a store it might be a visit to one product page. Separate that goal from vanity measures such as likes. Do not invent a numerical target without a baseline.
  3. Build a plan before asking for images: explain the product, demonstrate a use, answer an objection, show a process, explain a decision, invite a question, and make one clear offer. These are planning jobs, not a compulsory posting frequency. Drop days you cannot support with useful information.
  4. Run the prompt with your approved facts. Mark each claim with its supporting page or supplied source. Rewrite repeated hooks and remove any item that has the same message as another. A model can fill a calendar while still producing seven versions of the same advert.
  5. Move the approved brief into Cirka to create the assets you need. Review each result and the whole set before scheduling. Keep an editable plan and a record of what actually went live. A week later, compare the intended action with the observed response and choose one change for the next week.

You can complete this guide by saving the deliverable and review in your own folder. Sharing inside the club is optional and requires membership.

A prompt to adapt

Replace the bracketed inputs with your own approved material. Keep unknown facts marked unknown.

Plan a week of useful posts for [business] aimed at [audience].
The week's goal is [one observable action].
Use only these facts and sources: [paste].
For each proposed post return: reader question, message, source supporting each factual claim, suggested visual, draft caption and one call to action.
Give each post a different job. Identify repetition across the set.
Do not invent testimonials, prices, discounts, health outcomes or results. Mark missing evidence as 'needs source'.
Finish by telling me which two posts are most similar and how you would separate them.

Review your result

  • Every factual claim has an input source.
  • No two posts make the same point with different adjectives.
  • Each visual can be made from available assets.
  • The review measures the intended action, not only engagement.

If it fails

If every post is promotional, replace one with a genuine customer question and another with a process demonstration. More variety in purpose matters more than seven different art styles.

Try recalling it later

Two days later, name the weekly goal and two post jobs without looking at the plan.

Read the explanation

A goal describes what a reader should do. A post job describes how that post helps: explain, demonstrate, resolve an objection, or invite a useful response.

Sources and tools

This is an original club exercise. The source-check date identifies this reference edition; it is not a result from running the prompt.

Cirka is our founder's app. We use it as an optional creative workspace in these examples. A separate subscription or credits may be required. Check the tools and models actually available in your account; a model mentioned in a guide is not a claim of Cirka integration.

Continue from here

See how this exercise fits into the AI content creation course, including its full public syllabus.

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